This is a short overview of looking at ways of increasing engagement.
1. Understand your audience
Before anything else, you MUST understand who you're talking to and who will consume your content and what value you bring to them.
To put it simply, define your niche and ask yourself "What are the unique insights I can share"
2. Encourage a conversation
When posting, make sure you're encouraging response from the reader, whether is asking for feedback, pressing questions. Anything that is relevant to the topic
It can be simple as "What do you think" "What is your take on this"
3. Create diverse content
Once you've got the topic you want to talk about, break it down to other topics you want to talk about. Create different content to stand out
Create videos, docs, images
4. Use a Linkedin analytics tool
Tools enable you to understand who is consuming your content and the engagement on all your posts to better understand which performs better and WHY.
We offer a Linkedin analytics tool here at Lunaa - check us out